Metlife

B2B

A whimsical approach positions this iconic brand as the perfect partner for reverse mortgage brokers.

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B2C

A Facebook ad, landing page and DRTV spot promote reverse mortgages and offer senior homeowners a free informational video.

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Facebook ad offering free informational video.

 

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Landing page targeting senior homeowners.

 

This DRTV spot promotes reverse mortgages and offers senior homeowners a free informational video.