How do you persuade developers to migrate to a new operating system? By pointing the way — with a full-size metal street sign. This spectacular mailer welcomed developers to the “new neighborhood” and drove them to a landing page where they signed up for a sweepstakes to win a customized system. It pulled the company’s best-ever response rate: 14.6%. ADDY Award, International Summit Award
Direct Mail Outer
Direct Mail
Landing Page