Career Overview

Years of leadership experience as copywriter and creative director

  • Accomplished copywriter — develops concepts and writes copy across all channels.
  • Overall management of creative function
  • Leads branding, creative strategy and conceptual development
  • Creates online-offline campaign synergies
  • Accountable for quality of creative product
  • Recruits, manages and coaches cross-functional creative teams
  • Manages budgets, develops needs assessments and assigns resources
  • Drives new business growth, leads team presentations and deepens client relationships
  • Key member of leadership team

Positions included EVP, Chief Creative Officer, EVP, Executive Creative Director, Marketing Copy Manager, and Senior Copywriter.

Wrote multi-channel campaigns in a wide variety of categories: financial services, healthcare, technology, internet & cable services, automotive, insurance, agriculture, pharmaceuticals, nutritional supplements, skin care, natural gas & electricity, not-for-profit, entertainment, sports & fitness, retail, and legal.

Developed multi-channel campaigns that produced meaningful and measurable results for premier brands including Sun Microsystems, GMAC, Reebok, Teradata, Citibank, Kia Motors, SunTrust, Dell, Reynolds and Reynolds, Cintas, CSX, MetLife, HSBC, Time Warner, NCR, American Cyanamid, Hilton, AAA, BlueCross BlueShield, Life Extension, Roswell Park Cancer Institute, McGraw-Hill, and First Choice Power.

Expert at dramatically improving overall creative product by leading teams in producing award-winning work that drives results.

Wrote marketing whitepapers. See Example >

Winner of ADDY, ECHO, Caples, BMA, Telly and Summit International awards, as well as a host of local and regional competitions.
Career History >