Sun Microsystems

How do you persuade developers to migrate to a new operating system? By pointing the way — with a full-size metal street sign. This spectacular mailer welcomed developers to the “new neighborhood” and drove them to a landing page where they signed up for a sweepstakes to win a customized system. It pulled the company’s best-ever response rate: 14.6%. ADDY Award, International Summit Award

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Direct Mail Outer


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Direct Mail



Landing Page