First Choice Power

It’s no surprise that big power companies aren’t popular among consumers. This campaign uses that sentiment to re-introduce a smaller retail electricity provider brand in Texas.

:60 Radio (#1)

:60 Radio (#2)


Banner


Outdoor

FCP056-Final-outdoor-14x48


Free Standing Insert

FCP_photo_large


The company’s “Simply Better” tagline is linked to specific benefits with this internal signage campaign.

FCP035-signage_all-1 FCP035-signage_all-2 FCP035-signage_all-3 FCP035-signage_all-4 FCP035-signage_all-5 FCP035-signage_all-6


Outdoor Campaign (Presentation Level)

SwitchToFCP-1 SwitchToFCP-2 SwitchToFCP-3 SwitchToFCP-4