Reynolds and Reynolds is the leading provider of IT solutions to auto dealerships across the country. This campaign represented a paradigm shift in the category — cars and showrooms are conspicuously absent. Instead, the unorthodox approach focused on the end user and how dealers can use CRM to maximize lifetime customer value. The tagline summarized the value proposition: Now all customers can be repeat customers. The campaign scored in top 7 of most remembered ads in Automotive News, 32 points ahead of competition. ADDY Award
Print Ad
Print Ad
Print Ad
Print Ad
This totally integrated system of corporate literature featured detail-rich copy complimented by fresh, contemporary design, attitude-driven lifestyle photography and generous whitespace.
Launching a high-ticket technology product is never easy. This campaign met the challenge with a blockbuster mail package featuring a miniature golf green and a Reynolds imprinted golf ball. Copy drove recipients online to register for a premium golf getaway. It generated 9.29% response and $10,000,000 in orders — the most successful promotion in Reynolds’ history.
Direct Mail Outer Label
Direct Mail
Direct Mail Landing Page