G&G Fitness

G&G Fitness is one of the largest retailers of fitness equipment in the country, with stores located throughout the Northeast and Midwest.

Image Campaign

Running in home design and decorating publications within the chain’s footprint, this campaign positions The Fitness Store, a G&G company, as the fitness equipment store of choice for affluent households.

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Sales Event Promotion

This series of newspaper ads promoting a sales event uses pointed humor to break through the noisy retail print environment and engage the target audience.

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