Targeting developers nationwide, this blockbuster multi-channel product launch earned Sun a 14.6% response and engaged the developer community in a way no other program had before.
This “event in the mail” featuring an unforgettable dimensional item introduced a cloud-based communications system to Kia dealers. The promotion delivered an unprecedented 38% response. And it proved to be so popular that several dealers scheduled for later mailing waves actually called to request it right away.
This brand-building campaign for the auto industry’s leading provider of IT solutions ranked in the top seven most-remembered ads in Automotive News and finished 32 readership points ahead of the competition.
Using inspirational copy, this product catalog showed boomers how to even the odds in the battle of the bulge with diet, exercise, and science-based nutritional supplements. It drove a 4.1% response rate — double the previous effort — with ROI of almost 800%.
Battling entrenched market leaders with colossal budgets, this launch campaign for GMAC auto insurance raised brand awareness from 0% to 47% and achieved a 7% conversion rate after only four weeks. Call centers were overwhelmed by the volume.
Targeting the $125 million market of smaller automotive retailers, this campaign combined high impact dimensional mail, email, and an innovative online sweepstakes to score over $10 million dollars in new orders for a right-sized dealership management IT solution.
